Our Services
Facebook & Google Ads, Built To Get ADU Builders New Jobs.
We don’t run generic contractor ads. Every campaign we build is designed around the ADU sales cycle.
What’s Included When You Work With Us
Every client gets the same core setup. No tiers that gate the good stuff. Here’s what we run for you.
Facebook & Instagram Ads
ADU builders win on Facebook because homeowners don’t start their ADU search on Google — they start scrolling. We intercept them before they’ve contacted a competitor.
What we handle:
- Campaign build-out and audience targeting
- Ad creative (copy + images or video direction)
- A/B testing to find what actually converts in your market
- Weekly optimization and budget management
- Monthly reporting with the numbers that matter (leads, cost per lead, booked calls — not just impressions)
Best for: Builders who want to generate leads quickly and get started right away.
Google Search Ads
Google catches homeowners who are already searching: “ADU builder near me,” “backyard home cost [city],” “garage conversion contractor.” These are high-intent leads — they know what they want, they just need to find the right builder.
What we handle:
- Keyword research specific to your service area and ADU types
- Search + Performance Max campaign setup
- Conversion tracking (so you know which clicks actually turned into leads)
- Negative keyword management (no wasted spend on irrelevant searches)
- Landing page alignment so the click converts, not just clicks
Best for: Companies with strong Google reviews
Landing Pages
Your website wasn’t built to convert ad traffic. A landing page is. We build single-focus pages designed to turn ad clicks into booked calls — no distractions, no dead ends.
What’s included:
- Custom-built page matched to your specific offer and market
- Mobile-first design (70%+ of Facebook ad traffic is on mobile)
- Lead form connected directly to your CRM or inbox
- Thank-you page with calendar booking to capture calls immediately
- Privacy policy and terms pages so Facebook doesn’t reject your ads
This is an add-on to ad management. Landing pages typically generate higher-quality leads.
CRM Setup & Lead Follow-Up
Most ADU leads don’t book on the first message. The builders who close them are the ones who follow up fast, consistently, and without it taking 2 hours a day. We set up the automations that do it for you.
What’s included:
- CRM platform setup (we use GoHighLevel)
- Automated lead notification — you hear the second someone fills out a form
- 3–5 touchpoint follow-up sequence (text + email) that goes out automatically
- Lead pipeline so you can track every prospect from first contact to signed contract
Extremely important for tracking and organizing your leads that come in.
This Works Best If You’re:
- An ADU builder doing at least 3–5 projects per year
- Willing to invest $1,500–$3,000+/month in ad spend on top of management fees
- Operating in a US market where ADUs are legal and in demand
- Ready to respond to leads within the first hour, or willing to set up automation that does it for you
What We Don’t Do
We only run paid ads. We don’t do SEO, social media management, content creation, or branding. That’s not because those things don’t matter; it’s because we’re very good at paid ads for ADU builders, and we’d rather do that well than do everything mediocrely.
If a prospective client needs a full-service agency, we’re probably not the right fit. If they need someone who knows the ADU market, knows Meta and Google, and is going to make their ad spend work. That’s exactly what we do.
High Converting Landing Pages for ADU Builders
We create landing pages designed to convert high-quality ADU leads while filtering out tire-kickers.
Ready to See If We're a Fit?
We do a free 30-minute strategy call — no hard sell, just an honest conversation about your market, your current lead flow, and whether paid ads make sense for where you’re at right now.